* How does the event you are “sponsering” promote your services?
* Who is your target audience?
* How will your event motivate your target audience to use your services?

If your target audience is artists, bands and music, then this is a great way to advertise yourself to that audience.. as well as going to concerts and such and handing out business cards.

However, if this isn’t your target audience, you may want to consider your strategy.

For example, our dog walk was set to walk the blocks in the business district of lansing. That area is very busy during the noon hour with business men and women walking around in their suits and living their very strict routine lives.. so when a bunch of young people with dogs, shirts, and flyers came strolling through.. we completely changed the norm.. and everyone wanted to see what was going on. We literally had people running out of buildings and crowding the streets to see what we were doing. We hit our target audience PERFECT but we did it subtly. Everyone that was interested to see the dogs and what we were doing got a shirt or flyer relevant to the dogs, but also branded with our name and link to our website.

It’s all about strategy.. how can you sell yourself without it being obvious?