My name is Clayton McIlrath and I am an entrepreneur currently living in CO. I personally enjoy the process of learning, exploring, and doing all things creative as well as sharing my experiences with others. Being an entrepreneur and business owner, I hope that my experiences may help someone else start their own venture and find success and freedom as I have! Feel free to contact me anytime for questions or opportunities.
A question that is brought to my attention almost daily is, “how do i succeed in this rough economy?” .. well today, I’ve put together a simple article for you (which is also going to be printed in our local newspaper), which should serve as a simple reminder and nothing more. YOU have the power and tools to change your circumstances, these notes will just remind you where to start.
Everyone has opinions and advice for starting a business, but most advice tells you how to start a business with a capital investment or loan.. but when we started Chosen we didn’t want either.. we wanted to follow the same path that 37 Signals traveled by “getting real” with development and work-flow and then finding ways to have your money work for you rather than surviving on income alone. So we with little capital and a lot of heart we dove into this business head first…
Third post in the Market Yourself Series. After following the other posts in the series by discovery your motivation and researching your market and demographic, it’s time to start refining and improving your product (or service) and learning how to properly promote it using the “4 P” model (Product, Price, Placement, Promotion) and the “A 3P S” model (Advertising, Publicity, Packaging, Personal selling, Sales promotion / incentives)
I’ve been reading all sorts of literature dealing with finances and success, for the class I’m taking and one of the books I like most, is Secrets of the Millionaire Mind by T. Harv Eker. I’ve realized so many principles and character flaws that I’ve had up until now, which have hindered my success in reaching my full potential. I’m destined and plan to become a multi-millionaire, reaching my first million by 2012. I’ve grown and learned how to manage my money, grow my business, and make investments wisely. One of my motivations for success is to share what I learn freely, so that others may gain these principles. So to help you get started in becoming successful in whatever you set your hand to, check out some of my former posts on Goal Setting and Pacesetting Leadership and add to them these simple principles for defining your motivation…
I started off my series in Marketing Yourself with a little self-discovery. After a decent amount of feedback, I realized that not many people understand or know some basic principles of effective marketing such as researching geographic, demographic, and psychographic data. Hopefully this post will give a little insight to what these terms mean and how to use the data for marketing.
Over the past few months, I’ve been working hard to start my own business and grow on a personal level to master new concepts and skills. I’ve also been making a larger effort to get involved socially and network with new and interesting individuals. These months have really taught me well in what it takes to get a business off the ground and I’ve grown so much on a personal and professional level. Today I want to share my motivation with others, and show you how to use passion as a competitive edge to market yourself effectively both online and off.
