My name is Clayton McIlrath and I am an entrepreneur currently living in CO. I personally enjoy the process of learning, exploring, and doing all things creative as well as sharing my experiences with others. Being an entrepreneur and business owner, I hope that my experiences may help someone else start their own venture and find success and freedom as I have! Feel free to contact me anytime for questions or opportunities.
Third post in the Market Yourself Series. After following the other posts in the series by discovery your motivation and researching your market and demographic, it’s time to start refining and improving your product (or service) and learning how to properly promote it using the “4 P” model (Product, Price, Placement, Promotion) and the “A 3P S” model (Advertising, Publicity, Packaging, Personal selling, Sales promotion / incentives)
I started off my series in Marketing Yourself with a little self-discovery. After a decent amount of feedback, I realized that not many people understand or know some basic principles of effective marketing such as researching geographic, demographic, and psychographic data. Hopefully this post will give a little insight to what these terms mean and how to use the data for marketing.
Over the past few months, I’ve been working hard to start my own business and grow on a personal level to master new concepts and skills. I’ve also been making a larger effort to get involved socially and network with new and interesting individuals. These months have really taught me well in what it takes to get a business off the ground and I’ve grown so much on a personal and professional level. Today I want to share my motivation with others, and show you how to use passion as a competitive edge to market yourself effectively both online and off.
Are you sick of hearing about the recession? Did you lose your job because your company wanted to save money or lost work because a client wanted to save money? Join the rest of the globe. The so called “recession” is just a buzz word spun to us by the media that we absorb on a daily basis. I for one, am tired of listening to the media negatively spin and deliver economic reports to me.
