My name is Clayton McIlrath and I am an entrepreneur currently living in CO. I personally enjoy the process of learning, exploring, and doing all things creative as well as sharing my experiences with others. Being an entrepreneur and business owner, I hope that my experiences may help someone else start their own venture and find success and freedom as I have! Feel free to contact me anytime for questions or opportunities.

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21 Jan 10

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New MSU Spartans Logo

There’s been a lot of speculation and arguing about the possibility of a “new” logo design for MSU Spartans (see the trademark registration and make your own guess as to why it exists). I won’t spend a lot of time trying to speculate whether or not MSU is indeed changing their logo, but if I had a say, I would propose a cross between the original logo and the new trade mark (image shows original, new, and mine from left to right):

New MSU Spartans Logo

Or go a whole new direction completely and lose the plume:

New MSU Logo

What are your thoughts?

  • jt
  • I think the old logo should stay but I agree with Clay if you are going to change your logo you might as well go ahead and change everything.
  • Jessica
    I agree with Clayton...honestly, the old logo is best. AND, I think the front view looks awesome, but reminds me of Iron Man...the Nike-proposed logo is just crap...
  • Heresjohnny
    I like your hybrid design, and the face-on look would also be good. I'm not a fan of the Nike-fied look. Did you use Arrow for the face-on text? It looks like it, but maybe with a little different letter thickness and kerning.
  • TT
    I like the new "hybrid" design better. But of all of them, they should go back to that great Sparty logo from the 1950s-60s.
  • the total re-design is about corporate dollars for Nike and or the MFG.
    when ever they enter into a new contract or want to generate new sales the change the color scheme and or logo....MSU will get the agreed amount no matter what........Nike developed a new logo / design to generate new sales of new product Because a " true fan will have to buy the new products".I for one own over pieces of liscensed apparel and "WILL NOT BUY THE NEW APPAREL"
    THANK YOU FOR YOUR TIME Mike Gulash
  • Cheryl
    Your hybrid looks great, too, and the full-on forward one is really cool. People are just so afraid of change sometimes. Either new logo will look just fine, and people will get used to it. As a graphic designer, I don't believe in the "don't fix what ain't broke" approach -- it's GOOD to freshen things up every once in a while. The new one they are proposing is sleeker, tougher-looking than the old one. Not sure why there are so many silly complaints.
  • zbacku
    I think your hybrid design is outstanding.
    Keeps basics of the old look, but with the new helmet, it gives a look of authority and strength.
  • Msu 80 grad
    Love the hybrid. Better looking helmet then either the current or proposed new and better balancEd with the plume.
  • JH
    Like the hybrid. Don't like the face on.
  • I'm with Clayton.
  • clayton aka msu fan
    i like your hybrid idea but the old one is still the best of the three
  • craig24
    I agree with you and a lot of the other replies. I would like to keep our original one, but your redo is much better than Nikes. Good job. GO Green!
  • BodyBoy09
    The hybrid is WAY better than the proposed new one! I hate the solid bar underneath the mane of it!
  • Dennis
    Your re-work is great! If that were the change, I think the majority of MSU fans would be happy. But the one on the patent website is awful and polls that have taken place show a 85-90% hatred rate among the MSU crowd. Good work!
  • Yeah i agree with you all, why change such a timeless and classic logo.. But IF they're going to re-brand, they might as well do it all (font, logo, colors).
  • Nathan
    I like your proposed hybrid!
  • Tim
    That IS better than the new one, but it adds another layer of "what's the point?". Leave it alone!
  • SpArTyOn82
    I like the last design. Well done!

    Other than that I would rather see MSU keep the one they have. What is the point behind all of this in the first place?
  • Jeremy
    I think you hybrid re-work is better than their re-do, but still prefer the tried-and-true (current
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