My name is Clayton McIlrath and I am an entrepreneur currently living in CO. I personally enjoy the process of learning, exploring, and doing all things creative as well as sharing my experiences with others. Being an entrepreneur and business owner, I hope that my experiences may help someone else start their own venture and find success and freedom as I have! Feel free to contact me anytime for questions or opportunities.
Third post in the Market Yourself Series. After following the other posts in the series by discovery your motivation and researching your market and demographic, it’s time to start refining and improving your product (or service) and learning how to properly promote it using the “4 P” model (Product, Price, Placement, Promotion) and the “A 3P S” model (Advertising, Publicity, Packaging, Personal selling, Sales promotion / incentives)
Learning keyboard shortcuts helps you improve efficiency and performance in any almost any program. I find this especially true for Photoshop since much of the design process is done with a mouse, it helps to train the other hand to use shortcuts and type in small amounts. In posting this, I hope to reference it myself to memorize and learn these shortcuts, and hopefully others will bookmark and reference this page as well.
I started off my series in Marketing Yourself with a little self-discovery. After a decent amount of feedback, I realized that not many people understand or know some basic principles of effective marketing such as researching geographic, demographic, and psychographic data. Hopefully this post will give a little insight to what these terms mean and how to use the data for marketing.
Many people want to know how to design a logo from start to finish. Let me address first, that logo design is not something that should be taken lightly and doesn’t come cheap. Not everyone can be as fortunate as Nike and get an effective logo for only $35. In fact, designing a highly effective [...]
When dealing with clients/customers we have to deal with crap situations that test our patience levels and we have to find a balance between good customer service and being a pushover. It’s important to know how to be patient, so that you can provide quality customer service as well as learn how to control your [...]
Starting a business is no easy task. You are constantly pulled in multiple directions, and it becomes difficult to remain focused and organized. If it weren’t for the goals I set, I would probably be so strung out that I wouldn’t complete anything. So my learning is your learning, because I decided to set a [...]
