My name is Clayton McIlrath and I am an entrepreneur currently living in CO. I personally enjoy the process of learning, exploring, and doing all things creative as well as sharing my experiences with others. Being an entrepreneur and business owner, I hope that my experiences may help someone else start their own venture and find success and freedom as I have! Feel free to contact me anytime for questions or opportunities.
There’s been a lot of speculation and arguing about the possibility of a “new” logo design for MSU Spartans (see the trademark registration and make your own guess as to why it exists). I won’t spend a lot of time trying to speculate whether or not MSU is indeed changing their logo, but if I had a say, I would propose a cross between the original logo and the new trade mark…
Love it or hate it, I re-designed the Chosen Development website. I was growing tired of the Organic theme that I had developed for it originally. Though it was highly creative, it was too busy. I decided to go with a simple layout, color scheme and dark style. This a typical style for me, but I’m proud of that. Chosen development consists mostly of the work of myself and Shane who loves the new design also. I’ve also integrated our new Creative Brief Interview so that we can automate the initial research and gathering phase.
Learning keyboard shortcuts helps you improve efficiency and performance in any almost any program. I find this especially true for Photoshop since much of the design process is done with a mouse, it helps to train the other hand to use shortcuts and type in small amounts. In posting this, I hope to reference it myself to memorize and learn these shortcuts, and hopefully others will bookmark and reference this page as well.
I started off my series in Marketing Yourself with a little self-discovery. After a decent amount of feedback, I realized that not many people understand or know some basic principles of effective marketing such as researching geographic, demographic, and psychographic data. Hopefully this post will give a little insight to what these terms mean and how to use the data for marketing.
For some reason, clients always think that logos should be cheap. Dirt cheap in fact. I’ve had people ask me if I could do a logo for $50, which I decline, no logo that I can design in an hour is worth associating my name with, so why bother. Rather than posting a long article about logo design and branding, I figured it would be best to share some links of people that have already hit the nail on the head:
Many people want to know how to design a logo from start to finish. Let me address first, that logo design is not something that should be taken lightly and doesn’t come cheap. Not everyone can be as fortunate as Nike and get an effective logo for only $35. In fact, designing a highly effective [...]
